83. The Stress-Free Elevator Pitch: How to Turn Networking into Opportunities + Referrals with Annie Franceschi
Ever left a networking event wondering why nothing came of all those connections?
Most entrepreneurs think networking doesn't work because they're in the wrong rooms or not meeting enough people. But the real problem is they're either unclear about what they do, unwilling to share it confidently, or completely dropping the ball on follow-up. Today's conversation will change how you approach networking forever.
Annie Franceschi is a former Disney storyteller, branding expert, and host of the Establish Yourself podcast. Since 2013, Annie has helped over 400 entrepreneurs clarify their brand message, package their offers, and grow businesses with confidence through her practice, Greatest Story Creative. Along the way, she's spoken for thousands, been featured in Forbes, and written 3 bestselling books.
Click play to learn:
- The 5-part framework for creating an elevator pitch that actually opens doors
- Why clarity over cleverness is the rule to live by when talking about what you do
- Annie's Follow-Up Magic approach that turns casual conversations into concrete opportunities
- The exact email template to send after every networking interaction (that takes 30 seconds and impresses everyone)
- Why common words are your greatest asset—and how the war on overused language is killing your conversions
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